Internet Yellow Page Advertising

As more and more advertising dollars move to the Internet, the major Yellow Page Page publishers have taken their directories online, and have expanded their offerings to match additional opportunities the Internet provides.

Internet marketing isn't only for businesses with a web site.  This is a constant misconception, but with the advent of local search marketing and Internet Yellow Page advertising, studies indicate that more people are going online to shop offline :

• 68% of the Internet Yellow Pages (IYP) users made or intended to make a purchase after referring to the Yellow Pages. 
• 58% of Internet Yellow Page users and 39 percent of print Yellow Pages users were new customers to the businesses they chose.*

Internet Yellow Page Advertising - A Growing Medium

As Internet usage continues to grow, Internet Yellow Pages (IYP) have formed strategic partnerships with major search engines and other industry sites.  Offerings have increased to, including the ability to embellish Internet Yellow Page listings in ways that only Internet technologies allow.

The reason for this?  The use of Internet yellow page listings as business referalls is growing - in a big way

• Internet Yellow Page references increased from 16.1 billion in 2004 to a total of 16.3 billion references in 2005*

The most popular headings for Internet Yellow Pages consumers are similar for print and online, so if you are acheiving success in print Yellow Pages, you would likely find similary success in the online medium.

Local Draw offers two Internet Yellow Page Advertising packages, click on the links below to learn more :

• Internet Yellow Page Advertising - GOLD
  
  

* = the Yellow Pages Association(tm) (YPA(tm)) has announced results from the 2006 Knowledge Networks/SRI Industry Usage Study

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local draw, inc. + 1103 N Damen + Chicago, IL  60622