Why Local Search? 

More than 72 percent of online shoppers use general search engines nine or more times per month, and a growing portion of those searches are shopping-related or local in nature, according to a consumer search behavior study by BizRate.com and the Kelsey Group.

The study found that 74 percent of respondents perform local searches

The majority of transactions occur in local stores and that isn't going to change any time soon. Though e-commerce is growing fast, growing much faster is the influence of the Internet on offline transactions. Those Internet-influenced local transactions, worth more than $350 billion annually and climbing,

The major search engines, such as Google, Yahoo! and Microsoft now integrate local search initiatives with their organic search results.  Along with these popular search destinations, there are several well branded search sites focused exclusively on local search.

Web sites are selected by popularity, site effectiveness, and economy.  

The Benefits of local draw Listings

As part of an integrated online marketing campaign, local draw search submissions will expand your marketing reach to popular Internet web sites - even if you don't have a web site.

• Increase search engine listings through prominent "local" listings on major search sites such as Google, Yahoo!, MSN Search, and more.

• Broaden marketing exposure to local search specific sites and Internet Yellow Page Directories

• Direct customers to your place of business 

• Improve inbound link popularity for your web site, an important search engine optimization "ingredient" 

• Mobile search directory listings for web enabled smart phone and PDA users.

What's Next? 

Local search marketing is still in if infancy.  As technologies evolve, and more user studies are evaluated, the complexity of local search will advance to provide higher quality results and offer more advertising opportunities.  

We'll keep you informed of the latest trends and opportunities in local advertising.

As far as we are concerned, we are already working on the second generation of local internet marketing offerings.  New initiatives will include :

• Storefront Gold - new package designed to improve local business exposure through online repuration sites such as Craigslist, Judy's Book and more.

• Online reputation management - for businesses and corporations.  Reputation managment and protection through online user review sites, 

Want to learn more about what local internet marketing opportunities are available beyond our current packages?  See our custom solutions page, or call us at 773.645.1731.

About local draw 

local draw was founded out of necessity!  A sister company to search engine marketing firm Lunavista Communications, local draw grew out of the increased popularity of local search results and marketing opportunities.  As the requirements for local search differ than those of general search indices, and because the appeal of local Internet marketing may be more appealing to small businesses - local draw was born to address this new and exciting advertising market.

Local search results are more about "submissions" rather than "optimization."  So, combining our knowledge of the two gives us the edge to develop relevant listings that will increase your businesses online exposure for local searches.

local internet marketing
local draw, inc. + 1103 N Damen + Chicago, IL  60622